Tuesday, January 3, 2012

Research and Markets: Polish Contactless Payments Market 2011: Issuance, Transactions and Innovations

Research and Markets
(http://www.researchandmarkets.com/research/4bc157/polish_contactless)
has announced the addition of the "Polish Contactless Payments
Market 2011: Issuance, Transactions and Innovations" report to
their offering. This report concerns the latest state of the Polish
contactless payment market and presents detailed analysis of the
determinants of its development. It is based on surveys carried out
among all banks issuing contactless payment instruments and
acquirers that operated contactless payments on the Polish market.
Undoubtedly, the breakthrough on the Polish contactless payment
market occurred in 2010. There was a radical acceleration in the
issuance of contactless cards and the development of the acceptance
network as well as the rapid growth in the number of transactions
performed by customers. The first half of the 2011 brought a
continuation of the dynamic growth trend. Thanks to that, the
Polish market became an important example in the European context,
confirming the validity of contactless technology use as a main
payment solution for the low-value transactions. The Report: is 25
pages long (a two-column text); contains 28 charts and figures;
presents interviews with 13 experts; presents data concerning the
number of contactless cards and terminals as well as the number and
value of contactless transactions in Poland as for 2010 and first
half of 2011; is based on a survey. Replies were received from 14
banks (that hold 93% of all contactless cards issued in Poland) and
5 acquirers representing the entire Polish contactless POS
terminals network; respondents answered a series of questions about
factors influencing the development of the market, i.e. the
activity of customers, development of acceptance network and the
future of the mobile NFC payments; report contains forecasts for
the market development. The following companies participated in the
Report: 14 banks, issuers of contactless cards, 5 acquirers,
MasterCard Europe, Visa Europe, and IKEA. The Report is addressed
to: commercial and cooperative banks; acquirers and card
organisations; supermarkets and other retail chains; academic
centres; public transport companies and local governments. Key
Topics Covered: ISSUANCE AND ACCEPTANCE OF CONTACTLESS PAYMENT
CARDS TRANSACTIONS WITH CONTACTLESS CARDS PERSPECTIVES OF
CONTACTLESS PAYMENTS IN POLAND BEYOND 2011 CONCLUSIONS Companies
Mentioned: Visa MasterCard First Data Polska IKEA McDonald's
T-Mobile Orange Citibank Bank Zachodni WBK SA Zabka Polska Alior
Bank ING Bank Slaski PKO BP SA Pekao SA eService Inteligo bank
Alter Art For more information visit
http://www.researchandmarkets.com/research/4bc157/polish_contactless

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