Citi today announced the first Facebook application from a
loyalty program that is both a rewarding and social experience: the
Citi ThankYou Point Sharing App. This new Facebook app makes it
quick and easy for ThankYou Rewards members who are Facebook
friends to pool their points together, and use their points
collective value towards a shared goal or reward. ThankYou members
on Facebook can combine their points to make a charitable donation,
or choose from millions of rewards on www.thankyou.com, from travel
to electronics. As our ThankYou members imagine all the ways to use
their points this year, this app extends the possibilities, said
Ralph Andretta, Head of Co Brands and Loyalty at Citi Cards. With
the new ability to pool points together through their social
networks, ThankYou members can rally their friends towards a bigger
reward whether they are interested in combining points to book a
weekend getaway or supporting a common cause. Citi Gives Away 10
Million Points In Celebration of ThankYou Point Sharing App To
celebrate the ThankYou Point Sharing App launch, Citi is giving 10
million ThankYou points to qualifying ThankYou members on Facebook.
The first 4,000 ThankYou members to link the ThankYou Point Sharing
App to their personal Facebook page before 11:59 p.m. ET on
February 3, 2012 will receive 2,500 ThankYou points courtesy of
Citi. They can use the 2,500 points towards a number of individual
rewards, such as digital books and music downloads. To participate,
individuals must be a Citi ThankYou Rewards member and link the
ThankYou Point Sharing App to their personal Facebook page.
ThankYou members who are awarded 2,500 points will see them in
their ThankYou account within 72 hours after it has been linked to
the Facebook app. Citi ThankYou Point Sharing App Heres how the
Citi ThankYou Point Sharing App works: Visit the Citibank Facebook
page (www.facebook.com/citibank/) and view the ThankYou Point
Sharing tab to link the app to your ThankYou account. ThankYou
members will be prompted to enter their username and password to
log in to their accounts. Start a pool of points for an individual,
group or cause and set a goal. For example, the goal could be for a
large group donation to a charitable organization, or points
required for a specific reward from the ThankYou catalog. The app
also enables members to highlight a desired item on their ThankYou
Wishlist when setting a goal for the pool. Members can select a
specific amount of ThankYou points they would like to contribute to
the pool. They can invite any number of Facebook friends who are
ThankYou members to join the pool. All participants in a point pool
must have the Facebook app linked to their ThankYou account. They
also have the option to share a Facebook wall post after creating a
point pool to encourage friends and family to join and contribute.
Members can track progress towards the goal for their points pool
on the app, which displays a percentage of each goal reached. Citi
is constantly listening to our clients as part of our commitment to
deliver rewarding experiences that fit into their increasingly
digital world. This new app is a first in the marketplace and a
fun, flexible way to share ThankYou points as well as rewarding
experiences with friends and family, said Andretta. In order to
participate in a point pool by sharing or contributing points, or
to receive ThankYou points, you must be a registered ThankYou
member. Any person with a Citi credit card with ThankYou Rewards or
a Citibank checking account that has been enrolled in ThankYou
Rewards can easily register by visiting www.thankyou.com. For
information on how to become a ThankYou member please visit How it
Works at www.thankyou.com. About Citi Thank You Citi ThankYou
Rewards provides Citi clients with multiple ways to earn points
quickly and flexibility to choose from more than a million rewards.
Last year, Citi introduced several features to enhance the ThankYou
experience including: an expanded Bonus Center, a Travel Center
featuring no blackout dates, and the ability to transfer points to
friends and family who are ThankYou members free of charge. Citi
also recently introduced the ThankYou Rewards App, which lets
members browse and redeem rewards on their mobile phone and pick up
Best Buy merchandise at any U.S. Best Buy store location on the
same day. In addition to the ThankYou rewards catalog, members can
also work with a Wish Specialist(SM) to custom build rewards based
on their needs and interests ranging from home entertainment
systems to kayak lessons. For more information, please visit
www.thankyou.com. About Citi Citi, the leading global financial
services company, has approximately 200 million customer accounts
and does business in more than 160 countries and jurisdictions.
Citi provides consumers, corporations, governments and institutions
with a broad range of financial products and services, including
consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services, and wealth management.
Links: Follow us on Facebook: http://www.facebook.com/citibank/
Citi ThankYou Rewards: thankyou.com/ Follow us on Twitter:
http://twitter.com/citibank/ Citi, Citi with Arc Design, ThankYou,
Citi ThankYou and Citi ThankYou Rewards Design are registered
service marks, and Wish Specialist is a service mark, of Citigroup
Inc.
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