Beyond the Arc, Attensity Help Businesses Turn Social Media Data and Customer Feedback into Actionable Insights

Beyond the Arc, Inc., a customer experience consulting firm
that helps financial services companies use social media to meet
concrete business objectives, announced today the expansion of
Social Customer Insights to take advantage of the social analytics
capabilities of Attensity, a leading provider of text analytics
solutions for Customer Experience Management (CEM). In October,
Beyond the Arc launched Social Customer Insights, which combines
social media data mining, strategic marketing and Voice of the
Customer strategy for banks, credit unions, insurance companies and
credit card issuers with the goal of uncovering and acting on
valuable customer insights. Beyond the Arc, as a result of the new
relationship, can create solutions for financial institutions using
Attensity's CEM applications. Beyond the Arc's Social Customer
Insights helps financial institutions gain customer insight,
monitor their competitive landscape and accelerate social media
return on investment by reaching well-defined business objectives,
said Steven J. Ramirez, CEO of Beyond the Arc. Financial
institutions can now benefit from Attensity's social analytics
capabilities, as we develop specialized solutions on their platform
to help clients drive increases in customer satisfaction and
loyalty. Beyond the Arc collects millions of social media posts
from a variety of social media platforms, applies its proprietary
Social Analytics Development Kit and data mining algorithms, and
creates a highly refined social data set for financial services.
Attensity helps exclude irrelevant noise, including spam posts,
which can make social media analytics time-consuming and
unproductive and provides a highly scalable, multi-channel platform
that enables organizations to implement and deploy customer
experience solutions across the enterprise. IT leaders need a
single, integrated solution for enterprise-class customer
experience management that is both robust and scalable in order to
fulfill the different technology and communications needs of an
organization, said Rebecca MacDonald, vice president of marketing
at Attensity. Attensitys Consulting Partners provide expertise,
methodologies and services that apply our products to solve
specific business problems for our customers. Beyond the Arc was
carefully selected for their proven ability to provide value-added
services that help our customers get maximum value from their
Attensitys products in our customers environments, ensuring
complete customer satisfaction. About Beyond the Arc, Inc.
Headquartered in the San Francisco Bay Area, Beyond the Arc, Inc.
combines strategy consulting with advanced analytics to help
financial services clients identify opportunities to differentiate
themselves in the marketplace. The companys social media data
mining helps clients improve their customer experience across
products, channels, and touch points. For more information about
Beyond the Arc and its solutions visit http://beyondthearc.com or
call 1-877-676-3743. Insights on social media, financial services,
and more are shared on their blog, or follow them on Twitter at
@beyondthearc. About Attensity Attensitys text analytics solutions
are the choice of the worlds leading brands for Customer Experience
Management (CEM). Attensity is the only company that gives business
users the ability to analyze millions of real-time customer
conversations from any online, social media or internal source, and
extract the industrys most accurate insights to drive business
decisions. From its headquarters in Palo Alto, Calif., and
Kaiserslautern, Germany, Attensity is powering the customer
experience strategies of companies such as ATT, Charles Schwab,
Citigroup, JetBlue, Lloyds Banking Group, Siemens, Starwood
Resorts, Travelocity and Whirlpool. Visit www.attensity.com and
follow the company at blog.attensity.com, on Twitter @Attensity,
and on facebook.com/Attensity. 2011 Attensity Group. Attensity is a
trademark of Attensity Group in the United States and/or other
countries. Other brand and product names are trademarks or
registered trademarks of their respective holders. Information is
subject to change without notice. All rights reserved.